Software built for how you actually work.
Off-the-shelf tools make you adapt to them. I build tools that fit the way your team operates, around the data you already have, the workflows you've developed over time, and the edge cases your existing software treats as your problem.
Book a free call arrow_forwardWhat I fix
Sound familiar?
- closeBroken integrations between tools that should talk to each other
- closeCustom integrations where no off-the-shelf connector exists
- closeRecurring manual work that should run automatically
- closeSpreadsheets that have become load-bearing infrastructure
- closeInternal tools — the calculator, tracker, or form the team depends on that was never meant to scale
- closeCustom dashboards and reports built around your data, not a vendor's template
- closeClient and customer portals — structured intake, document sharing, status visibility
- closeAutomated alerts — notify when something happens instead of someone checking manually
- closeData migration when switching from one system to another
How it works
Listen
I start by asking what is slow or broken and what you have already tried to fix it. If something almost worked, that tells me as much as the problem itself.
Diagnose
Most attempts to fix operational friction fail because they address the symptom, not the cause. We look at why the current approach is not working before we decide what to build.
Build
I build the tool that removes that friction. Nothing broader, nothing you did not ask for. It does the one job it was built for.
Done
You own what I build. I document it so whoever runs it next can maintain it, or I stay on to maintain it myself. There is no lock-in and no dependency on me to keep it running.
One project, told straight
C-Level Legal
Fractional General Counsel
Erica Meierhans runs C-Level Legal, a fractional general counsel practice for executives. Her clients come through referrals. Before reaching out, they visit her site to confirm the person they were sent to operates at their level.
The old site didn't do that. The design had aged, the copy addressed the wrong audience, and the legal terms hadn't been reviewed in years. Visitors who already knew what fractional general counsel meant landed on content written to explain it to them.
We rebuilt the site from scratch. The most important writing decision was rejecting the standard SEO playbook. Structuring content around search queries would have turned a peer-to-peer site into a service brochure. Organic discovery isn't Erica's goal. A referred executive needs to land on the site and immediately recognize someone who works at their level.
We revised the terms and legal notices to reflect current practice. We walked Erica through every technical step that required her input: connecting to Cloudflare, migrating DNS, configuring the domain. She needed to know exactly what to do and why, not how it worked.
Now, referred prospects see a professional who handles complex matters with the precision they expect from their own advisors.
What it costs
Custom software has a reputation for being expensive because "custom" generally means "large enterprise." That is not the case here. The model is fractional. You get the capacity of a development team applied to the specific friction you have, not a retainer contract, not a platform, not a tool your team must reorganize around.
You own what is built. There is no subscription, no recurring license, and no vendor you depend on to keep it running. I document everything so whoever runs it next can maintain it, or I stay on and do it myself.
The cost adapts to the problem. A targeted fix costs a fraction of what a new platform would cost and does not require your team to change the way they work to use it.
About
I build software for small businesses that are stuck doing manually what software should be doing for them.
The diagnostic part is what I care about. Clients rarely come to me saying they need custom software. They come saying something is slow, or something keeps breaking, or they have been looking at switching tools for a year and never quite pulling the trigger. That is usually where the actual problem is.
Let's fix your friction.
Book a free 30-minute call. I'll ask about the specific thing that is not working and what you have already tried. By the end, you will know whether there is something worth building and whether I am the right person to build it.
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